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Google AdWords Search Funnels: Not Quite Perfect
ADOTAS – Google recently launched a new reporting feature in AdWords called Search Funnels. Until this new report was available, Google only reported on the last keyword clicked resulting in a lead or...
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Early Pinterest Analytics Show Brand Potential
ADOTAS — With an average click-through rate comparable with organic search and effective reach that is 11x the number of followers, early Pinterest analytics from Pingage show game-changing results for...
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Social Media vs. SEO: The Hype and the Reality
ADOTAS – If you’re counting on social media to be the answer to your sales woes, you might want take a step back and examine the problem you’re trying to solve. The truth is, social media as a...
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Black Friday Becomes ‘Mobile Friday’
ADOTAS — Online shopping on Black Friday a hit with 16% sales growth compared to Black Friday 2012, according to the Custora Pulse. The Custora High-Growth E-Commerce Index, including 50 of the fastest...
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Facebook Puts the Brakes on Free Organic Search for Pages
ADOTAS – Marketing has become increasingly social, and companies rely on creating a low-cost brand presence on social networks like Facebook, Twitter, Vine and LinkedIn as valuable sources of driving...
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Conductor Funding Fuels Fight Against Paid Media
Conductor, the leading provider of Web Presence Management technology, today announced it has secured $27 Million in a Series D round led by Catalyst Investors with the support of existing investors,...
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New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail...
Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers come directly from...
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